riella Digital Consulting
About ADC

A boutique LumApps partner with an insider's view.

First
LumApps deployment consultant onboarded in the US
Since 2017
in the LumApps ecosystem
NORAM & EMEA
enterprise teams we serve
LumApps certified

A fully certified LumApps partner.

Certified by LumApps across consulting and design, technical implementation, Agent Hub and change management, so one partner can take you from strategy to production.

LumApps Partner Program: Trusted Partner, Consulting, Training & Design
Trusted PartnerConsulting, Training & Design
LumApps Partner Program: Authorized Partner, Technical Implementation
Authorized PartnerTechnical Implementation
LumApps Partner Program: Agent Hub Certification
Agent Hub CertificationAgent Hub Deployment
  • Implementation & Technology Partner
  • Agent Hub Deployment
  • Change Management
The team

Dedicated team with deep platform expertise.

Misha Zubarev
Founder & Managing Director

Misha Zubarev

“Most enterprises use only a fraction of what LumApps can do. The gap usually isn’t the platform. It’s knowing which parts matter for your people, and how to make them work together.”

Misha has spent nearly nine years in the LumApps ecosystem, longer than almost anyone in North America.

He joined LumApps in 2017 as the first deployment consultant onboarded in the US, and he learned the product from the inside as it evolved. Leading deployments across fintech, healthcare, software, application performance management, renewable energy, real estate, and more gave him a rare view of how different organizations put the same platform to work. That experience shapes the practical, well-rounded advice his clients rely on.

In 2020 he founded ADC and became a LumApps partner. Today ADC works with some of LumApps’ largest enterprise customers, including Fortune 100 and Fortune 500 companies. Its work spans strategic consulting, custom widgets, integrations and analytics, and finding where existing deployments can deliver more. Misha worked alongside Mike on the Ascension and Capital One deployments, and with Colin on Intuit’s rollout.

At ADC, Misha leads the company and stays hands-on with clients. He brings a long view of where the platform has been and where it’s headed.

LinkedIn
Ivo Bellin Salarin
Technical Director

Ivo Bellin Salarin

“I am persuaded that everything we imagine can be brought to reality. It’s just a matter of determining your Most Valuable Product.”

Ivo is experienced in every field of software craftsmanship, from QA to development, and from product ownership to engineering management. Hands-on and solutions-oriented, he focuses on finding the Most Valuable Product for each client’s needs.

His main motivation is bringing value to the customer through analysis, methodology, and choosing the right technology for the job. A Certified Scrum Product Owner and Scrum Master, experienced in eXtreme Programming, and a human-centered engineering manager, he organizes teams of software engineers and leads them to a steady, sustainable delivery pace.

Throughout his career, quality and automation have been the common thread: always having a measurable view of the risk in each increment, so people can spend their time more effectively. Experience has taught him to stay focused on what the customer needs and set aside lower-priority topics.

LinkedIn
Ariella Zubarev
Marketing & Content Lead

Ariella Zubarev

“Great work doesn’t speak for itself. Someone has to tell the story, and in enterprise tech, the best stories are about the people a platform actually helps.”

Ariella turns what ADC builds and delivers into stories that people want to read, watch, and share.

She builds content-driven marketing strategies tied directly to company goals. Her work spans digital marketing, content production, and customer storytelling. Whether it’s a launch announcement, a customer success story, or a campaign across several channels, her focus is the same: make it worth paying attention to, and make it move the business forward.

At ADC, Ariella leads the content that carries the company’s voice. That includes stories from LumApps customers, the launches behind ADC’s widget portfolio, and the ADC Live! webinar series. She shapes how ADC shows up in the LumApps community, building visibility, deepening relationships with clients, and helping turn attention into new business.

LinkedIn
Mike Biersma
Customer Experience Manager

Mike Biersma

“An intranet is a brand experience your employees live in every day, and too often it’s treated as a CMS to configure.”

Mike brings 30 years across brand, design, and enterprise technology to ADC, including over four years focused on LumApps implementations.

At Maven Wave and Atos, he shaped solution approaches and led teams through full LumApps implementations and complex SharePoint and Jive migrations. He and his team brought together information architecture, UX and visual design, branding, and front-end development, as well as program and change management.

His clients included Capital One, Ascension Health, Verizon Media, Irvine Company, Match Group, National Geographic, and Intuit, and he worked alongside Misha on the Ascension and Intuit deployments.

Over 13 years there, Mike led digital experience and design for Fortune 500 clients, most recently serving as Atos’s Director of AI Experience for North America. Before that, he founded and ran a Chicago branding agency for 15 years. At ADC, he works with Misha on the company’s growth and partners with clients from first conversation through delivery.

Colin Ryan
Workforce Technology & Collaboration Manager

Colin Ryan

“Employees don’t adopt platforms. They adopt whatever helps them find what they need and get on with their day. That’s why workforce technology has to be run like a product, not launched like a project.”

Colin brings 20 years of work on the platforms employees use to communicate, collaborate, and find information. That includes leading one of the earliest enterprise LumApps rollouts in the US.

At Intuit, Colin moved from technical support into learning and instructional design. He then joined IT as product manager for the intranet and enterprise search, serving more than 15,000 employees. In 2018 he led Intuit’s LumApps implementation strategy and migration. Intuit also became one of the first companies to connect LumApps with Coveo enterprise search. That rollout is where he and Misha first worked together.

He later shifted his focus to search and AI. He took ChatGPT Enterprise from a small pilot to company-wide use, and he built an enterprise search skill for Intuit’s Claude deployment that employees still rely on today.

Across intranet, community, search, and collaboration migrations, Colin works the way strong product teams do. He starts by understanding the people, explores widely before narrowing, and tests ideas cheaply before committing to them. His background in adult learning and change leadership shapes how he defines success: by what people are still using months after launch.

At ADC, Colin guides clients through the full lifecycle: discovery and platform strategy, migration planning, information architecture and search, and adoption and change. He also leads ADC’s work on bringing AI into the digital workplace in ways employees trust and actually use.

Founder & Managing Director

Misha Zubarev

“Most enterprises use only a fraction of what LumApps can do. The gap usually isn’t the platform. It’s knowing which parts matter for your people, and how to make them work together.”

Misha has spent nearly nine years in the LumApps ecosystem, longer than almost anyone in North America.

He joined LumApps in 2017 as the first deployment consultant onboarded in the US, and he learned the product from the inside as it evolved. Leading deployments across fintech, healthcare, software, application performance management, renewable energy, real estate, and more gave him a rare view of how different organizations put the same platform to work. That experience shapes the practical, well-rounded advice his clients rely on.

In 2020 he founded ADC and became a LumApps partner. Today ADC works with some of LumApps’ largest enterprise customers, including Fortune 100 and Fortune 500 companies. Its work spans strategic consulting, custom widgets, integrations and analytics, and finding where existing deployments can deliver more. Misha worked alongside Mike on the Ascension and Capital One deployments, and with Colin on Intuit’s rollout.

At ADC, Misha leads the company and stays hands-on with clients. He brings a long view of where the platform has been and where it’s headed.

Technical Director

Ivo Bellin Salarin

“I am persuaded that everything we imagine can be brought to reality. It’s just a matter of determining your Most Valuable Product.”

Ivo is experienced in every field of software craftsmanship, from QA to development, and from product ownership to engineering management. Hands-on and solutions-oriented, he focuses on finding the Most Valuable Product for each client’s needs.

His main motivation is bringing value to the customer through analysis, methodology, and choosing the right technology for the job. A Certified Scrum Product Owner and Scrum Master, experienced in eXtreme Programming, and a human-centered engineering manager, he organizes teams of software engineers and leads them to a steady, sustainable delivery pace.

Throughout his career, quality and automation have been the common thread: always having a measurable view of the risk in each increment, so people can spend their time more effectively. Experience has taught him to stay focused on what the customer needs and set aside lower-priority topics.

Marketing & Content Lead

Ariella Zubarev

“Great work doesn’t speak for itself. Someone has to tell the story, and in enterprise tech, the best stories are about the people a platform actually helps.”

Ariella turns what ADC builds and delivers into stories that people want to read, watch, and share.

She builds content-driven marketing strategies tied directly to company goals. Her work spans digital marketing, content production, and customer storytelling. Whether it’s a launch announcement, a customer success story, or a campaign across several channels, her focus is the same: make it worth paying attention to, and make it move the business forward.

At ADC, Ariella leads the content that carries the company’s voice. That includes stories from LumApps customers, the launches behind ADC’s widget portfolio, and the ADC Live! webinar series. She shapes how ADC shows up in the LumApps community, building visibility, deepening relationships with clients, and helping turn attention into new business.

Customer Experience Manager

Mike Biersma

“An intranet is a brand experience your employees live in every day, and too often it’s treated as a CMS to configure.”

Mike brings 30 years across brand, design, and enterprise technology to ADC, including over four years focused on LumApps implementations.

At Maven Wave and Atos, he shaped solution approaches and led teams through full LumApps implementations and complex SharePoint and Jive migrations. He and his team brought together information architecture, UX and visual design, branding, and front-end development, as well as program and change management.

His clients included Capital One, Ascension Health, Verizon Media, Irvine Company, Match Group, National Geographic, and Intuit, and he worked alongside Misha on the Ascension and Intuit deployments.

Over 13 years there, Mike led digital experience and design for Fortune 500 clients, most recently serving as Atos’s Director of AI Experience for North America. Before that, he founded and ran a Chicago branding agency for 15 years. At ADC, he works with Misha on the company’s growth and partners with clients from first conversation through delivery.

Workforce Technology & Collaboration Manager

Colin Ryan

“Employees don’t adopt platforms. They adopt whatever helps them find what they need and get on with their day. That’s why workforce technology has to be run like a product, not launched like a project.”

Colin brings 20 years of work on the platforms employees use to communicate, collaborate, and find information. That includes leading one of the earliest enterprise LumApps rollouts in the US.

At Intuit, Colin moved from technical support into learning and instructional design. He then joined IT as product manager for the intranet and enterprise search, serving more than 15,000 employees. In 2018 he led Intuit’s LumApps implementation strategy and migration. Intuit also became one of the first companies to connect LumApps with Coveo enterprise search. That rollout is where he and Misha first worked together.

He later shifted his focus to search and AI. He took ChatGPT Enterprise from a small pilot to company-wide use, and he built an enterprise search skill for Intuit’s Claude deployment that employees still rely on today.

Across intranet, community, search, and collaboration migrations, Colin works the way strong product teams do. He starts by understanding the people, explores widely before narrowing, and tests ideas cheaply before committing to them. His background in adult learning and change leadership shapes how he defines success: by what people are still using months after launch.

At ADC, Colin guides clients through the full lifecycle: discovery and platform strategy, migration planning, information architecture and search, and adoption and change. He also leads ADC’s work on bringing AI into the digital workplace in ways employees trust and actually use.

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