Ivo Bellin Salarin
August 20, 2025 at 4:00:00 PM
[SME Alart!] Go deeper into the Analytics with Google Tag Manager as well as Data Lake.
This session goes deeper into the Analytics with Google Tag Manager as well as Data Lake. We discussed the following topics:
1. Measuring Homepage Engagement. Are you a communications lead and you're looking to get widget engagement numbers from your corporate Homepage? Which widget is the most active / which is the least active, and who is the highest engager (region / department / user, etc)? Than this is for you! We talk about this in our Pro Tip of the Week section
2. Using AI to search for specific engagement metrics. We've demoed how to plug in LumApps DataLake into your AI tool, and use that to gain more insights about numbers / usage / insights directly through AI interactions, as opposed to spending time looking for this data in the back office or in a data poo. Go to your AI Powered Search - ask your questions such as who is the most active user, what is the most viewed content, etc, and see the results! This is part of our "What We're Excited About" section
3. DataLake Deep Dive. Lastly, Amazing Ivo discusses what can be pulled out from DataLake in more depth and how to convert the data into knowledge, data blending, and more!