Misha Zubarev
July 8, 2025 at 4:00:00 PM
Watch the replay of this exciting webinar with a leading enterprise community engagement expert
Randy Bell shares his deep experience in enterprise communities, intranet strategy, and knowledge management, drawing from over 25 years of working with technologies like SharePoint, Yammer, Jive, and now LumApps. He emphasizes the value of subtle, behind-the-scenes efforts in digital experience and community management, using the analogy of “when you do things right, people won’t be sure you’ve done anything at all.” Randy discusses how traditional intranets are often seen as cost centers, but when designed with role-based experiences and measurable outcomes—especially in sales and support functions—they can become powerful cost-saving tools.
He advocates for understanding employee personas to deliver targeted content, microlearning, and community engagement strategies that drive stickiness and repeat usage. Randy emphasizes the importance of organic community growth, gamification, and thoughtful moderation to foster collaboration. He encourages digital and community managers to focus on long-term value, not immediate metrics, suggesting that real engagement takes time to build but can ultimately become self-sustaining and deeply impactful.
Watch the replay below: